Market research in practice: an introduction to gaining greater market insight
Hague, Paul
Market research in practice: an introduction to gaining greater market insight - 4 ed. - UK, Great Britain KoganPage 2022 - 372 p.
Market research in practice has been fully updated to capture the latest changes and developments in the field, including GDPR. It explores the rise of ethnography as a market research tool and the use of online methods for quick and efficient surveys.
9781398602847
MARKET RESEARCH
QUALITATIVE RESEARCH
FOCUS GROUPS
TELEPHONE INTERVIEWING
ONLINE SURVEYS
DATA ANALYSIS
658.83 H147m4
Market research in practice: an introduction to gaining greater market insight - 4 ed. - UK, Great Britain KoganPage 2022 - 372 p.
Market research in practice has been fully updated to capture the latest changes and developments in the field, including GDPR. It explores the rise of ethnography as a market research tool and the use of online methods for quick and efficient surveys.
9781398602847
MARKET RESEARCH
QUALITATIVE RESEARCH
FOCUS GROUPS
TELEPHONE INTERVIEWING
ONLINE SURVEYS
DATA ANALYSIS
658.83 H147m4