Market research in practice: (Record no. 9225)

MARC details
000 -LEADER
fixed length control field 01049nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161907.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221020b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781398602847
040 ## - CATALOGING SOURCE
Transcribing agency UIA
041 ## - LANGUAGE CODE
Language code of original Inglés
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 H147m4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hague, Paul
245 ## - TITLE STATEMENT
Title Market research in practice:
Remainder of title an introduction to gaining greater market insight
250 ## - EDITION STATEMENT
Edition statement 4 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK, Great Britain
Name of publisher, distributor, etc. KoganPage
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 372 p.
520 ## - SUMMARY, ETC.
Summary, etc. Market research in practice has been fully updated to capture the latest changes and developments in the field, including GDPR. It explores the rise of ethnography as a market research tool and the use of online methods for quick and efficient surveys.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKET RESEARCH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element QUALITATIVE RESEARCH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element FOCUS GROUPS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TELEPHONE INTERVIEWING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ONLINE SURVEYS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DATA ANALYSIS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Matthew Harrison, Julia Cupman & Oliver Truman
Titles and other words associated with a name (Collaborators)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 20.10.2022   658.83 H147m4 51347 20.10.2022 20.10.2022 Libro