Market research in practice: an introduction to gaining greater market insight

By: Contributor(s): Material type: TextTextOriginal language: Inglés Publication details: UK, Great Britain KoganPage 2022Edition: 4 edDescription: 372 pISBN:
  • 9781398602847
Subject(s): DDC classification:
  • 658.83 H147m4
Summary: Market research in practice has been fully updated to capture the latest changes and developments in the field, including GDPR. It explores the rise of ethnography as a market research tool and the use of online methods for quick and efficient surveys.
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Item type Current library Call number Status Date due Barcode
Libro Libro Biblioteca Sede Central San José 658.83 H147m4 (Browse shelf(Opens below)) Available 51347

Market research in practice has been fully updated to capture the latest changes and developments in the field, including GDPR. It explores the rise of ethnography as a market research tool and the use of online methods for quick and efficient surveys.

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