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Market research in practice: an introduction to gaining greater market insight

By:

Hague, Paul

Contributor(s):

Matthew Harrison, Julia Cupman & Oliver Truman (Collaborators)

Material type: Text

TextOriginal language: Inglés Publication details: UK, Great Britain KoganPage 2022Edition: 4 edDescription: 372 pISBN:

9781398602847

Subject(s):

DDC classification:

658.83 H147m4

Summary: Market research in practice has been fully updated to capture the latest changes and developments in the field, including GDPR. It explores the rise of ethnography as a market research tool and the use of online methods for quick and efficient surveys.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Libro	Biblioteca Sede Central San José	658.83 H147m4 (Browse shelf(Opens below))	Available		51347

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Market research in practice has been fully updated to capture the latest changes and developments in the field, including GDPR. It explores the rise of ethnography as a market research tool and the use of online methods for quick and efficient surveys.

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